Transforming Brands and Products for Market Leadership
Rebranding goes beyond refreshing a logo—it’s about reshaping perceptions and creating a cohesive identity that resonates with audiences. For Cult Artisan Beverage Company, this meant evolving from a coffee roaster to a multi-category leader in teas, botanicals, cold brews, and nitro coffees. By crafting a compelling brand narrative, designing standout packaging for coffee bags, cold brew cans, and tea products, and developing a powerful tagline like “I Love Cult”, we built a brand that captured hearts and market share alike. This reimagined identity didn’t just elevate the company; it revolutionized how customers experienced its products across wholesale, retail, and white-label platforms.
462
Projects
Completed
Swiss Army knife of design, with expertise across branding, packaging, digital, print, web, and product design, delivering versatile solutions in every medium.
The Courage to Create: Turning Good Design into Great Design
Good design solves problems, but great design dares to challenge conventions and inspire new possibilities. The difference lies in courage—the willingness to take risks, embrace bold ideas, and push beyond the ordinary. Great design isn’t just about aesthetics; it’s about creating meaningful connections and sparking emotional responses.
It requires stepping into uncharted territory, trusting intuition, and staying true to a vision even when it feels uncomfortable. Courage transforms a design from functional to unforgettable, setting brands apart and turning audiences into loyal advocates.
Scope
Rebranded and repositioned Cult Artisan Beverage Company to excel in Wholesale, White Label, and Retail markets. Expanded product offerings from coffee roasters to teas, botanicals, cold brews, and nitro coffees.
Awards & Mentions
- Best New Product, 2019 Hensley & Co.
Brewing a Brand Legacy
From bold rebranding to innovative packaging, CULT’s transformation spanned every touchpoint—creating a cohesive identity across retail, wholesale, and digital platforms.
Hans Schatz, CEO
“Taylor’s creativity not only gave us a bold new look but also transformed our brand into a movement. ‘I Love Cult’ has become a mantra in the industry, thanks to his ingenuity.”
Brewing Bold Results
Great design, like a perfect cup of coffee, is crafted with precision and intention—delivering a bold, unforgettable experience. It’s not just about aesthetics; it’s about results that energize brands and captivate audiences. From elevating sales and expanding market presence to creating a brand identity that resonates, every project is brewed to perfection, ensuring measurable success with every sip of the process.
- A resilient force during COVID-19, with successful retail expansion
- A leader in product innovation, growing the product line by 300%
- The second most recognized beverage brand in Arizona
310%
Increased sales in over 200 Fry’s Grocery stores’ self-grinding coffee stations
100%
Pioneered the botanical beverage market, ahead of Starbucks
372
Secured exclusive nitro coffee taps in bars and restaurants through Hensley & Co.