Through my longtime client Bling Sauce, I was brought in to create a full product line for Bass Pro’s private-label marine cleaners. Fast.
They needed a full brand, label system, and retail-ready designs, in two weeks. Their internal team said it couldn’t be done in under six. We did it in two. Got it on shelves in two months. Just in time for summer.
Deliverables
• Label System (3-Tier Structure)
• Custom Color-Coded Visual System
• Fast-Turn Design Assets
• Retail-Ready Print Files
Simplify, Design a System, Keep it Simple.
To simplify their 30+ product line, I helped segment it into three easy-use categories: Interior, Exterior, and Finisher. Then I color-coded the categories: red, silver, and blue—a subtle patriotic nod that tested well with their core audience.
Sales were so strong they ran out of inventory in 90 days. A year later, they reported a 310% sales lift, driven by customers returning to buy the other two products in the color trio. We’re now in all Bass Pro US + Canada and Cabela’s nationwide.
Results
310% year-over-year sales increase
3X product repeat-purchase behavior
100% national rollout (US + Canada)
2-week design turnaround