Modern Grind Café
Year
2017
Deliverables
- New Name
- Full Branding
- Environmental Design
- Packaging
- Culture Strategy
A Fresh Take on Southwest Cowboy Coffee Culture
The Modern Grind comprehensive rebranding effort transformed a modest coffee brand into a chic representation of modern Southwest coffee culture. The project involved designing sleek packaging, creating a cohesive visual cattle brand identity, and crafting impactful messaging that resonated with customers. The results elevated Modern Grind’s market presence, blending rustic ranch charm with contemporary sophistication.
Color Palette
The Modern Grind Coffee color palette blends sophistication and approachability, reflecting the brand’s personality and mission:
This palette is designed to resonate with coffee lovers who appreciate high-quality craftsmanship and a welcoming atmosphere, reinforcing Modern Grind’s identity as a contemporary yet approachable coffee destination.
Gun Metal Black
#19120d
This deep, bold tone symbolizes strength, professionalism, and modernity. Its grounding presence represents the robust and dependable essence of coffee, the heart of the Modern Grind brand.
Warm Clay
#807a64
A neutral, earthy hue, conveys warmth, approachability, and authenticity. It evokes the natural origins of coffee, connecting the brand to its artisanal roots and inviting customers into familiar space.
Almost White
#f7f7f7
A light, airy tone that suggests cleanliness, simplicity, and modernity. It provides a canvas that balances the darker tones, ensuring the overall palette feels fresh, inviting, and uncluttered.
What Was Delivered
- Comprehensive brand identity, including logo, typography, and visual style
- Product packaging for coffee bags, single-serve pods, and ready-to-drink cold brews
- Custom digital assets for e-commerce, social media, and email marketing campaigns
- Point-of-sale materials and promotional displays
Project Stats
By incorporating a bold “M” outlined in a partial circle, we successfully fused sleek contemporary design with a nod to Western ranch aesthetics. The Modern Grind brand has flourished in Buckeye, Arizona, becoming a local favorite. Whether it’s professionals grabbing their morning brew, hunters and campers fueling up early, or athletes on a post-workout caffeine run, the drive-thru is perfectly tailored to serve everyone from SUVs to boots-on-the-ground cowboys and horseback riders.
120%
Achieved higher-than-forecasted sales in the first year
3081
Followers on Instagram
380
Cups of coffee sold daily
”"I wish I had reached out to Taylor sooner! His expertise in branding and design took our concept to new heights, resulting in both a standout identity and commercial success. The final product exceeded our expectations, and the experience was nothing short of amazing."
Daphnie KellyOwner